Clik here to view.
Agile marketing: Nothing is more dangerous than doing nothing
Agility has become a bit of a buzz word in the industry and for good reason. We live in a world of accelerating change. To quote Jacobs and Ordahl (Landor): “Today, brands must live in the...
View ArticleClik here to view.
So you bought .sucks – what now?
They came out of the sunrise period, and many businesses have purchased the unflattering .sucks domains to protect themselves against any unwelcome run-ins with online trolls. But now brands and...
View ArticleClik here to view.
Infographic: Marketers spend 114% more on social advertising
The latest quarterly digital marketing statistics have landed in our inbox, courtesy of marketing software company Kenshoo, and the overarching theme is that it’s good news for social – particularly...
View ArticleClik here to view.
Hitting the optimise button
Content management systems (CMS) like WordPress, Drupal and Joomla have been hailed as the future (and present) of websites and SEO. They’re easy to build and optimise and popular because they don’t...
View ArticleClik here to view.
Search and content needs to go hand in hand
The way Google determines the quality of webpages has changed: the emphasis is now on high quality content. With recent changes to the algorithm, there has been a shift that has benefited sites with...
View ArticleClik here to view.
Changes in content consumption mean making content that reliable sources can...
The nature of how we consume content online changed with the advent of social media. I used to have specific publishers I would read, particular newspapers or other sources of information, both general...
View ArticleClik here to view.
Infographic: Ten things to boost your SEO in one hour
Up for a 60-minute challenge? This infographic created by the team at Passion Digital highlights ten tasks that could help to boost the SEO for your website, or even a client’s website – an...
View ArticleClik here to view.
What can we learn from Dmexco 2015?
(Facebook/Dmexco) Last week nearly 40,000 marketers trekked across Europe to attend Dmexco, the world’s largest advertising and technology conference. The attendees were met by hundreds of speakers and...
View ArticleClik here to view.
The art of search: Applying ancient Chinese war tactics to search engine...
The Art of War, Sun Tzu’s seminal text on military strategy argued that a general should only fight battles that he could be sure to win, finding victory before the fighting had even begun. Read more...
View ArticleClik here to view.
Practical tips for SMBs to smash the big brands off the SEO top spots
As a smaller company in a market where big brands operate, it can seem an impossible climb to the first page on the SERPs and certainly preposterous that you should ever be deemed worthy to feature...
View ArticleClik here to view.
Searching for the future
(Thinkstock/Anatolii Babii) “Where can I find a good pizza in London?” the casual smartphone user asks as he strolls down a brightly-lit Oxford Circus. The search query pulls up a list of results,...
View ArticleClik here to view.
The blockbuster bounce: A look at the rules of engagement
The return of cult classics such as Bond and Star Wars to the big screen this winter has triggered huge levels of excitement amongst consumers. Add to this a jam-packed TV schedule of annual...
View ArticleClik here to view.
Amazon and Argos poised to win the Christmas shopping search battle
For major UK high-street and online ecommerce retail, search is an invaluable channel for the Christmas period. By year end, total online retail sales for 2015 are expected to exceed £116bn...
View ArticleClik here to view.
5 PPC tips to boost your AdWords ROI
Pay Per Click advertising can be a competitive minefield, but there are various tips and tricks that experienced AdWords marketers often use to their advantage. The good news is, they’re easy to...
View ArticleClik here to view.
The searchification of media
As search becomes less traditional, it is becoming increasingly important to our world. Yet, when most users think of search, they still imagine the old Google style of a search bar with ten blue...
View ArticleClik here to view.
The Jan Job Hunt was No. 1 for social engagement
Very few of us will have made it to February without breaking any New Year’s Resolutions. Those new jeans we were hoping to fit into still won’t button up and the recycling box is just as full of empty...
View ArticleClik here to view.
SEO is shifting from keywords to concepts and moments
The basics of SEO remain remarkably simple. In a nutshell, SEO is creating content that matches keyword intent, housing the content inside optimal information architecture complemented with smart...
View ArticleClik here to view.
7 design elements that make a website user-friendly
Your website is the face of your company, your major online presence, and one of your biggest marketing tools. As such, it’s important that users have a positive experience with your site. A good...
View ArticleClik here to view.
Google’s elimination of right-side ads and the importance of POE cohesion
Last month, Google made a significant paid search update that’s generated a lot of buzz in the performance marketing community. In summary, Google is removing right-hand paid search ads, and it may now...
View ArticleClik here to view.
Coping with life after right side ads
Last month, Google redesigned its search engine results page, removing the paid results on the right hand side. The move reduced the total number of ads on the page and added a new fourth ad at the...
View Article
